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Tuesday, December 22, 2009

The Google Search And Content Networks - How It Affects Your CTR.

A good CTR(Click Through Rate) can often be the difference between having a successful online business or just scraping by a living online. So what is a good CTR?

One of most important things one needs to understand when asking this question is the fact that Google separates their networks into the Google Search Network and Google Content Network, and CTR will vary greatly depending on which network is being referred to.

Simply put, the Search network is when you use the Google form to search for keywords. Ads that result from those searches are listed at the top 3 positions and down the right hand side. Ads in the top 3 positions will get CTRs in the 20% range or even more, whilst ads at the bottom of the page will usually drop substantially all the way down to 1% or less.

Having a good ad position for a given search result is quite obviously the most important factor when trying to achieve a good CTR. In most cases, a high position is also more important than good ad copy.

Now, when looking at the Content Network, CTRs take on a completely different meaning. CTRs achieved on Google's partner sites in the Content Network are many times lower than similar the figures you will see on the Search Network. Figures of 0.05% would be catastrophic on the Search Network, however, this is not too bad for a Content Network result.

But these low percentages are not the full story. The amount of traffic being generated by the Content Network far outweighs these low CTRs. It is still possible to achieve incredible results using the Content Network.

However, you should always aim for having a high CTR within the Google search engine overall. If your general overall CTR is less than 1%, Google will deem your ads as being of low quality and you will end up getting "Google slapped" (which is where Google will penalise you with an ever-increasing minimum CPC(Cost Per Click)) because your ad does not attract enough clicks.

Try to keep your ads in the top positions, and your CTRs should always remain in the high single or even double digits - more than enough to keep Google happy and reduce your minimum CPC.

By Andrew Egorov

About the Author: Looking for more information on CTRs, then visit www.onlinesuccessmaster.com to find the best advice on how to avoid the Google slap as well.


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